Hi, I am Carlson, a freelance WordPress developer
Web Developer + UX Designer + Tech VA
I design and build WordPress sites in Elementor, mostly for small businesses stuck with a site nobody can update. You get pages that load fast, read clearly, and stay easy to edit after I hand them over.
Clients
What I do
Four things clients hire me for. Most projects mix two or three of them.
Web development
I build landing pages and full sites in Elementor using native widgets, so nothing breaks when you open the editor later.
UI/UX design
I plan the page in Claude Design before building it, so visitors find what they came for instead of hunting for it.
SEO
Titles, meta descriptions, heading structure, image weight, internal links, schema. The technical side, plus the copy that has to earn the click.
Website care
Updates, backups, security, and the small fixes that pile up. You stop thinking about the site, which is the point.
Recent work
Nine recent builds. Every one has a live link, not a mockup.
Fyffe Design: Figma to WordPress
Built the Figma file out in Elementor page by page, matching spacing and type, down to mobile.
Turrell: Figma to WordPress
Same brief, Avada instead of Elementor. Matched the design without custom code.
Addison Properties: tenant portal
A self-service portal where tenants create an account, browse rental listings, and sign up for recurring property subscriptions.
Stay Cool Tinting: WordPress rebuild
The previous developer left the pages as static HTML, so the owner could not change a word. I rebuilt them as real WordPress pages.
Bolk Energy: Figma to WordPress
A home-battery brand. Marketingkenners designed and owns the site; I built their Figma design out in native Elementor via Claude and Novamira, down to mobile.
Astrodak Service: Claude Design to WordPress
A roofing company. Marketingkenners designed and owns the site; I implemented the design in native Elementor through Claude and Novamira.
Zonnig B2B: Claude Design to WordPress
The B2B branch of a solar company, live as a subfolder next to the consumer site. Marketingkenners designed and owns it; I implemented the design in native Elementor via Claude and Novamira.
AJ Stones: Claude Design to WordPress
A countertop and stonework company. Marketingkenners designed and owns the site; I implemented the design in native Elementor via Claude and Novamira, page by page.
Van Os: Claude Design to WordPress
A painting and property maintenance company from Amsterdam. Marketingkenners designed and owns the site; I implemented the design in WordPress with native Elementor via Claude and Novamira.
Rental Property Tracker
Not a website. A tracking tool built in Coda for a host juggling Airbnb and Booking.com listings, so bookings and payouts sit in one place.
Training
September 2023
Search Engine Optimization
Online SEO Bootcamp by PinoySEO
August 2017
Website Developer's Program
St. Dominic Savio School of Designs
2005 - 2009
BS Industrial Automation & Mechatronics
MSU - IIT
Tools I work in
The tools I spend most of my week in.
WordPress
Figma
Canva
PHP
HTML
JavaScript
Novamira
